SEO is a perfect way to market your company's product and services. SEO works for both Business-to-Consumer and Business-to-Business cases. Consultants can be found by people who need their accounting, legal, tax, coaching, sales or marketing advice. People who need health and lifestyle products can find better, alternative, local or better priced suppliers.

So how does it work?

Firstly SEO is not a single event services. Forget fixed-price one plan suits all models - this is taking-a-stab SEO - and this can be very dangerous. Naturally, quite a few web consultants have had some luck with making their website rank - quite often where it probably wasn't very difficult to rank anyway and so have begun offering an SEO service. This is because they've reached a pinnacle point in their understanding of SEO and not because they actually have a true, broad understanding. For more on this please read our "Word of Advice Page"

SEO is about first establishing what search phrases people use. We have a number of tools that give us information about:
  • What do people search for
  • How much competition is there
  • Are there any niche search categories
  • What other online marketing opportunities are there
  • What is your current SEO level
This comprehensive SEO programme should be built on:
  • What searches do people really use (and 90% of the time it's not what you're thinking!)
  • How much competition is there?
  • What is your competition doing
  • What do we think you need to do
  • Implementing Key Performance Indicators (KPI's)
  • Implementing a programme and strategy
  • Measuring and reporting
  • Constant Analysis of traffic and SERP's
  • Conducting SEO
  • Repeating the last three steps for a specific period
We recommend that you engage with an SEO - if you believe that SEO can be done at arms length and ordered over a website without any thinking, then we wish you the very best with your online endeavour!